The Voter Project
This video and print campaign built trust in the new vote by mail process by spotlighting 8 community validators.
The Voter Project is a non-partisan, non-profit organization dedicated to ensuring all Pennsylvania voters can cast a ballot in a safe, secure, and convenient way. We supported The Voter Project along with All Voting is Local by producing 14 intimate video interviews and a portrait series of each participant. From there, we crafted 8 targeted ads optimized for digital platforms in English and Spanish.
2020 marked the highest voter turnout in Pennsylvania history, in no small part due to the everyday Pennsylvanians who encourage their community to participate.
“Amanda [Rolling Lemon] was able to manage expectations across a constellation of organizations and consultants while delivering video quality for a state and national campaign that performed head and shoulders above the rest of the media we ran in 2020.”
