People-centered stories for the front lines of social progress.
Rolling Lemon is a Philadelphia visual storytelling studio with a statewide crew and a national creative network. We help issue advocates build narrative power through strategy, public affairs, media production, and training.
Documentary minded and digital first.
stories are organizing toolsWe believe stories are organizing tools. Our backgrounds span photojournalism, documentary film, digital media, arts education, and strategic communications. We bring all of it to end-to-end creative support for mission-driven people, organizations, and campaigns.
That's why most of our work happens through long-term partnerships with the organizations we serve.
Relationships come before content
The best stories come from people who already trust you, and that trust is built over time.
Members are the messengers
We'd rather hand the mic to a homecare worker than write the perfect script.
Consistency wins
Movements are built week after week, showing up the same way people do on the doors.
One team, seven services.
Documentary-minded media for unions, nonprofits, advocacy groups, and mission-driven businesses. Most of our work happens through custom retainers with a small group of core partners.
Creative strategy
Campaign design, messaging, narrative development, branding, and scriptwriting.
Public affairs
Press strategy, releases, pitching, and event prep with decision-makers.
Social media
Content design, posting, and community storytelling.
Media production
Field content, direct-to-camera interviews, documentary photo and film, and event and canvass coverage.
Media management
Archives, toolkits, templates, and content calendars your team can keep using.
Post production
Video and photo editing, color, sound mix, and motion graphics.
Training
Workshops, cohorts, and 1:1 coaching so your team can tell its own stories.
Custom retainers: build the team you need
Story Partner
For organizations and local businesses that need a steady flow of quality content. Social media, production and post.
A typical month: 1 production day, up to 8 social cuts and 1 photo set, a social strategy and calendar, and quarterly planning.
Organizing Partner
For unions, coalitions and advocacy groups that need strategy, press and content working together.
A typical month: 2 production days, up to 16 social cuts and 2 photo sets, press releases and pitching, and a monthly planning session.
Embedded Studio
For statewide organizations that want a full creative department, using all seven services.
A typical month: up to 4 production days, a custom content plan, full press strategy and event support, and archive management and team training.
Need something once?
Stories that moved people.
Healthcare workers, in their own words
A weekly countdown series of healthcare workers holding elected officials accountable.
Home, made stable
Residents share what stable, affordable housing has meant for their families.
GOTV weekend
Canvass launches across Philadelphia and Pottstown, with footage uploaded between shifts for same-day posts.
Deadly by Design
The truth about gun violence in Pennsylvania, for the CeaseFirePA Education Fund.
SEIU Healthcare PA
Photo and video organizing for internal and external growth.
One PA
Content for a grassroots movement for racial, economic, and social justice.
Speaker Joanna McClinton
Documenting historic leadership for the PA House Democrats.
Dear Girl
Portraits celebrating a record number of women in the caucus.
Stand Up America
Three personal stories of how Supreme Court decisions shape our lives.
The Democracy Defense Project
Former officials from both parties defend our electoral system.
Women's Law Project
The Pennsylvania Constitution, explained booktube style.
Not Just Compensation
Exonerees advocate in Harrisburg for a Just Compensation Law.
The Voter Project
Community validators building trust in vote by mail.
Governor Tom Wolf
A personal reflection for his final budget address.
Shapiro for PA
A post-election video celebrating a people-centered campaign.
From first call to first shoot.
Every partnership starts with listening. Tell us what you're working toward and we'll help you find the people who can say it best.
- 1Free · 30 minutes
Discovery call
Book a time and tell us a little about your work. You'll get a confirmation and a short welcome packet right away.
- 2On the call
We listen
We ask questions about your people, your issue and your calendar, and talk through options.
- 3Within 2 business days
Your proposal
A clear scope and price you can review, sign and pay online.
- 4Week one
Kickoff
Your Dashboard opens, your brand kit comes together and the first production day goes on the calendar.
Everything in one place.
Every retainer partner gets a private Dashboard: one login to follow projects, review drafts, find finished work, book trainings and see what it's all doing for you.
Partner loginLemonDASHBOARD
- Projects in motionEvery project across all seven services, with its status and next step.
- ReviewsCuts, designs and scripts ready for your notes, with every version kept.
- Your library and archiveFinished photos, videos, toolkits and templates, ready to download.
- CalendarShoots, posts, trainings and deadlines, week by week.
- Results and journalReal engagement numbers and a written update from the team.
- RequestsNeed a rapid response? Send it in; we reply within a business day.
A studio that's grown with the movement.
Founded by Amanda Berg in late 2020, Rolling Lemon is now a team of seven across strategy, public affairs, social, production, and post, backed by a bench of trusted camera, editing, sound, and motion artists. Amanda's work has taken her from newsrooms in North Carolina to classrooms in the South Bronx to the Office of Pennsylvania Governor Tom Wolf.
7 team members · 9 creative network partners · 7 services
Tools for people doing the work.
The Opportunity Digest
Grants, fellowships, open calls, and trainings for storytellers and organizers, plus a look at what we're making.
Subscribe → Updated oftenOpportunity Archive
Grants, open calls and programs for filmmakers, photographers, artists and organizers.
Browse the archive → 2027 cohortStoryteller Accelerator
Six weekly sessions that turn your team into an in-house content engine, plus free field guides and templates.
Join the waitlist →Running for office? Meet Real Life.
Rolling Lemon works with unions, nonprofits, advocacy groups, and businesses. Candidate campaigns work with Real Life, our sister company built for elections.
Have a story that needs telling?
Tell us what you're working toward. We'll follow up within two business days with a time to talk. Prefer email? Write to hello@rollinglemoncreative.co.
Book a discovery callOn a tight deadline? Choose "Within 2 weeks" when you book and we'll reach out the same business day.