PA Planned Parenthood Advocates

In this quick-turnaround project, we worked with PA Planned Parenthood Advocates and Commonwealth Communications to launch a statewide campaign mobilizing key voters in the 2021 Election.

Rolling Lemon provided support on all aspects of pre-post production as well as general creative strategy throughout the span of the campaign.

The ads feature Kelsey, a Planned Parenthood patient and health care advocate from Allegheny County. In 2016, Kelsey had an abortion at 21 weeks after a routine ultrasound revealed fetal deformities that her doctor deemed not compatible with life. In the videos, she urges voters on the importance of electing judges and to not sit this year out.

Read more coverage of this campaign here