We Go Together
We worked with the SEIU PA State Council and Commonwealth Communications to produce a series of digital ads focused on non-profit coalition building.
The videos built a collective narrative encouraging people from every corner of Pennsylvania to elect local champions. However, individual videos were centralized around the voice of a specific non-profit, like the example above featuring members of Pennsylvania Stands Up.
In addition to digital ads, the series was shared with partner organizations to foster organic social reach and further amplification — surpassing a $100,000 fundraising goal in less than 24 hours.
“From concept and creative development, to script guidance and spokesperson prep – Amanda [Rolling Lemon] led on all aspects of the project. Honestly, I was blown away.”
“Amanda [Rolling Lemon] worked with us to create a powerful advertisement centering our members and narrative in a way that helped us stand out from the crowd. What’s more, she made our members feel comfortable and confident in front of the camera. I’d strongly recommend Amanda to other community-based organizations.”
