We Go Together

We worked with the SEIU PA State Council and Commonwealth Communications to produce a series of digital ads focused on non-profit coalition building.

The videos built a collective narrative encouraging people from every corner of Pennsylvania to elect local champions. However, individual videos were centralized around  the voice of a specific non-profit, like the example above featuring members of Pennsylvania Stands Up. 

In addition to digital ads, the series was shared with partner organizations to foster organic social reach and further amplification — surpassing a $100,000 fundraising goal in less than 24 hours.